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About

Cheryl Fenelle Dixon is a transformational brand marketing and communications executive, corporate reputation leader and Columbia University adjunct professor with 25+ years of cross-functional expertise driving growth across iconic global, mid-market and high-growth emerging brands.


A trusted C-suite advisor and former journalist, she specializes in brand positioning, go-to-market strategy, integrated marketing and communications and corporate reputation, helping leaders and organizations navigate change, manage issues and communicate with clarity across internal and external stakeholders, markets and channels.

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Services

  • Brand clarity, strategy, positioning and architecture
  • Corporate communications and reputation management​
  • Go-to-market strategy for single brands and portfolio companies
  • Issues management, crisis communication
  • Integrated marketing and communications
  • Executive communications, thought leadership 
  • Change and transformation communications
  • Strategic storytelling
  • Upskilling and professional training

Retail

Luxury and Premium

Consumer goods

Home furnishings and interiors

Commercial projects

Beauty, skincare and fragrance

Consumer tech

Professional Services / Insurance 

Rapid-growth, PE-backed brands

HNW and Private Client

Verticals

Work with me when...

You need a clear brand story, value proposition and messaging to support business growth.

You’re at an inflection point (new leadership, growth, change, transaction, or new market) and need the brand and narrative to keep pace.​​​​

You’re operating in a high-visibility, rapid growth or sensitive environment.

Your team would benefit from expert training and graduate-level professional development customized to the needs of your business. 

Your marketing, communications and operations teams are fragmented across stakeholder groups.

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