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Executive insight, practical application.
Training for modern teams.

With 25+ years hands-on corporate leadership expertise and 16 years as a graduate professor in Columbia University’s M.S. Strategic Communication program and New York University's M.S. Integrated Marketing program, Cheryl has educated hundreds of marketing and communications professionals, entrepreneurs and others to excel in today’s complex business landscape, blending best practices and real-world application.​​​

Communication Excellence for Customer-Facing Teams

Build trust, loyalty and clarity in every client interaction. Identify and work through communication obstacles that derail relationships: assumptions, mixed signals, unclear perceptions and competing ideas and priorities — so you can manage expectations and build profitable relationships.

Responsible Marketing Practices

Responsible Marketing Practices helps teams protect brand trust by marketing with sharper cultural and market awareness. Learn how audiences assign meaning quickly and where campaigns most often misfire in tone, timing, language, and symbolism. Teams leave with clear decision criteria and lightweight review workflows to pressure-test ideas, align stakeholders faster and avoid reputational missteps.

Critical Thinking

Critical Thinking helps people make sound decisions, think ahead and contribute meaningfully to the quality of team judgment. It strengthens how they seek and assess information, question assumptions, anticipate downstream impacts and share insights clearly. The result is fewer surprises, better decisions and faster alignment.

Communication and Global Brands

Global Branding helps teams build a brand that stays consistent worldwide while landing with local relevance and cultural fluency. Learn how meaning shifts across markets in language, visuals, values and channel norms and how to avoid the tone, timing and symbolism misreads that can quickly become reputational issues. Teams leave with practical frameworks and review habits to adapt messaging with confidence, align regional stakeholders faster and protect trust at scale.

Custom Training

Custom Training is built around your business priorities, your team’s realities and the leader outcomes you need to deliver. As a corporate executive and longtime professor, I diagnose where capability gaps, communication breakdowns and misalignment are costing time or trust, then design a focused program with clear objectives, tools and measurable shifts. 

Business Fluency

Practical business fluency helps teams prioritize what matters, make smart decisions when priorities compete, and align their efforts to the outcomes leaders care about. Learn how to translate creativity into strategy, strategy into clear priorities and communicate impact in stakeholder-ready language.

Brand Clarity / Developing Your Brand

Understand and articulate what your brand stands for and how it shows up consistently in strategy, messaging and experience. Clarify your distinct value, audience promise and positioning so decisions get easier and work becomes more cohesive across channels and teams. Leave with a practical brand framework and language that aligns stakeholders, reduces ambiguity and strengthens recognition and trust.

Crisis Communication

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Stakeholder Mapping

Stakeholder Mapping for GTM Strategy and Messaging helps teams identify who truly influences a go-to-market—buyers, users, champions, blockers and internal decision-makers—and what each needs to hear to move forward. Learn to map motivations, risks and objections, then translate insights into targeted messaging, proof points and enablement that drives alignment. 

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