Executive insight, practical application.
Skills for modern teams.

Build trust, loyalty and clarity in every client interaction. Identify and work through communication obstacles that derail relationships: assumptions, mixed signals, unclear perceptions and competing ideas and priorities — so you can manage expectations and build profitable relationships.​

This session is customized by industry and audience.

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*CEU eligible for Interior Designers and NKBA members

Responsible Marketing Practices helps teams protect brand trust by marketing with sharper cultural and market awareness. Learn how audiences assign meaning quickly and where campaigns most often misfire in tone, timing, language, and symbolism. Teams leave with clear decision criteria and lightweight review workflows to pressure-test ideas, align stakeholders faster and avoid reputational missteps.

Understand and articulate what your brand stands for and how it shows up consistently in strategy, messaging and experience. Clarify your distinct value, audience promise and positioning so decisions get easier and work becomes more cohesive across channels and teams. Leave with a practical brand framework and language that aligns stakeholders, reduces ambiguity and strengthens recognition and trust.

Global Branding helps teams build a brand that stays consistent worldwide while landing with local relevance and cultural fluency. Learn how meaning shifts across markets in language, visuals, values and channel norms and how to avoid the tone, timing and symbolism misreads that can quickly become reputational issues. Teams leave with practical frameworks and review habits to adapt messaging with confidence, align regional stakeholders faster and protect trust at scale.

Custom Training is built around your business priorities, your team’s realities and the leader outcomes you need to deliver. As a corporate executive and longtime professor, I diagnose where capability gaps, communication breakdowns and misalignment are costing time or trust, then design a focused program with clear objectives, tools and measurable shifts. 

Practical business fluency helps teams prioritize what matters, make smart decisions when priorities compete, and align their efforts to the outcomes leaders care about. Learn how to translate creativity into strategy, strategy into clear priorities and communicate impact in stakeholder-ready language.

Help your brand show up accurately and credibly in AI-driven discovery where customers increasingly get answers without clicking. This workshop covers what influences visibility in AI summaries and chat results such as clear positioning, consistent entity signals, high-quality content, technical basics and trusted third-party validation. Teams leave with a practical action plan to improve how AI systems understand, reference and recommend your brand while reducing misinformation and brand risk.

Events are a major investment of time, money and effort, however "success" often gets defined after the fact—marketing sees buzz, sales sees weak leads, leadership sees a large bill and an unclear story. This session helps teams design ROI in advance so the
right people have the right conversations, the brand shows up with clarity and follow-up turns momentum into measurable outcomes. It applies to trade shows, conferences, association sponsorships, hosted showroom events and any live or hybrid moment where relationships and reputation are built.

Stakeholder Mapping for GTM Strategy and Messaging helps teams identify who truly influences a go-to-market—buyers, users, champions, blockers and internal decision-makers—and what each needs to hear to move forward. Learn to map motivations, risks and objections, then translate insights into targeted messaging, proof points and enablement that drives alignment. 

Crisis Communication Preparedness for Small Businesses builds the strategy and infrastructure to protect trust when stakes are high and time is short. Learn how to assess reputational risk, define decision authority and escalation paths, align legal and operational realities and shape messages for customers, employees and partners. Teams leave with a practical playbook, scenarios and templates that enable faster, more consistent responses while keeping the business focused on continuity.