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Why it is important to have a comprehensive onboarding program

Day one. You found your desk, have your laptop (if you're lucky) and a welcome packet from Human Resources explaining your health options, benefits and a list of company holidays. You are invited to an employee orientation at the end of the week, during which the health options are explained in detail, you are introduced (maybe) to a company intranet and (maybe) taught how expenses work. Maybe even a corporate video or sizzle reel that shows how exciting the company is, perhaps with cameos from key leaders. Then, you're off to work. Now what?

If the above describes your onboarding experience, your company has missed a critical opportunity to welcome its newest brand ambassador. A well-designed onboarding program ensures a smooth transition for employees, accelerates productivity and allows them to being their job feeling informed and fosters a sense of belonging, purpose and support.

Below are a few ideas to consider including in your program:

  • Comprehensive Business Introduction: Provide a thorough overview of your company, its history, mission and values to familiarize new hires with your core identity and purpose.

  • Competitor Landscape Analysis: Introduce new hires to your company's key competitors, highlighting points of differentiation and market positioning.

    • Why: Familiarizing employees with the competitive landscape allows them to understand the challenges and opportunities your company faces, enabling more informed decision-making and strategic thinking.

  • Revenue Model Education: Clearly explain how your company generates revenue and sustains its operations, illustrating the value chain and revenue streams.

    • Why: A strong understanding of the company's revenue model equips new hires with a commercial mindset, enabling them to identify revenue-generating opportunities and make informed choices that contribute to the organization's financial success, as well as understand the priorities and goals of sales, finance and other departments.

  • Organizational Chart, Reporting Structure and Agency List:

    • Why: A clear organizational chart helps new employees navigate your company's hierarchy, understand reporting relationships, and identify key stakeholders, fostering effective collaboration and communication. A comprehensive guide of who to go to for what saves time and frustration.

  • Ways of Working and Standard Procedures: Communicate clearly your company's expectations regarding work processes, communication protocols, and key standard operating procedures. Give important contacts and FAQs.

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