All Posts

Excerpted from Forbes. Depending on the nature of the crisis, some companies have put their rivalries aside and worked together to...

Axios News reported a clear generational divide when it comes to how American voters perceive the war in Israel, according to a slew of...

You know the drill -- you dutifully pull together sales numbers, facts, figures and budgets to create dozens of slides to present your...

American Express CEO Steve Squeri was recently profiled in the Financial Times, and the profile was also reported on by Business Insider....

Why it is important to have a comprehensive onboarding program Day one. You found your desk, have your laptop (if you're lucky) and a...

Reprinted from PR News, Nicole Sherman. A sterling reputation will always rank as a top goal for many public relations strategic plans....

A recent Fortune article outlined the challenges that Gen Z is experiencing adapting to office culture. Though remote work has certainly...

When anyone asks, “Will (fill in this blank with any PR, marketing, advertising or communication activity) drive sales?” this is my go-to...

#Equinox “We don’t speak January” is getting the buzz. Can we talk #Peloton? I know many of us may be soured on the brand because of...

I describe my Strategic Communication Management class at Columbia University SPS MS in Strategic Communication as “learning another...

My New Year's Day yoga class was almost double the normal capacity, perhaps filled with "resolutioners" or occasional practitioners...

There is often criticism about how, or how quickly, a company or organization acts in a crisis. Yes, companies need to be prepared for...

Making a plan to develop your business fluency (This article appeared in PR Daily, Feb 9, 2021: https://www.prdaily.com/making-a-plan-to-...

Did Adidas act quickly enough? Why didn’t they cut ties immediately? Was their statement authentic? Did they do the right thing? Why did...

Lots of Monday Morning Quarterbacking (pun intended) going on about the Dallas Cowboy and Rifle Coffee Company partnership announcement....

I am often asked by clients if it is inappropriate to communicate about philanthropic activities or if it is seen as opportunistic. The...

“Announcement Day is not the finish line…” Yes, a thousand times, yes. This quote is from an excerpt of the book “The Synergy Solution”...

It's not an easy time to be a CEO. Increased (and sometimes unwanted) visibility on the world stage, responsibility to embody a company's...

I've read the Edelman Trust Barometer with great fascination and intrigue over the past few years as the pendulum swings back to CEOs as...

NFL team loyalties aside, GOAT Tom Brady has consistently demonstrated effective leadership. Edward Segal, CAE rounds up some examples of...