But does it drive sales? Communications role in the Marketing Funnel.
When anyone asks, “Will (fill in this blank with any PR, marketing, advertising or communication activity) drive sales?” this is my go-to...
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Thoughts and Musings
- Jan 14
- 1 min
Statistics at Work in Advertising -- Peloton
#Equinox “We don’t speak January” is getting the buzz. Can we talk #Peloton? I know many of us may be soured on the brand because of...
- Jan 6
- 1 min
Strategy = Learning the Language of Business
I describe my Strategic Communication Management class at Columbia University SPS MS in Strategic Communication as “learning another...
M&A
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