Feb 213 minBut does it drive sales? Communications role in the Marketing Funnel.When anyone asks, “Will (fill in this blank with any PR, marketing, advertising or communication activity) drive sales?” this is my go-to...
Jan 141 minStatistics at Work in Advertising -- Peloton#Equinox “We don’t speak January” is getting the buzz. Can we talk #Peloton? I know many of us may be soured on the brand because of...
Jan 61 minStrategy = Learning the Language of BusinessI describe my Strategic Communication Management class at Columbia University SPS MS in Strategic Communication as “learning another...