To appeal to Gen Z, Richemont taps them as sustainability leaders
Great stuff in this article from #LuxuryDaily, and in #Richemont’s approach to sustainability by harnessing the power and passion of Gen Z talent to lead the group’s sustainability program. Not only is it important to appeal to and stay connected with this important demographic for luxury businesses, but tapping Gen Z’s genuine interest, advocacy and desire around purpose, corporate transparency and social and environmental challenges makes for a grassroots and authentic approach.
Diversity of thought, experience and a willingness to learn from (and listen to) leaders at all levels are what will keep companies relevant and their team members engaged.
View the report here: https://www.richemont.com/images/csr/2020/sustainability_report_2020.pdf?v=1
#Richemont #luxury #sustainability #genZ #corporatesocialsresponsibility